Human behavior, storytelling, and more.



5 min read

How Storytelling Unlocks Our Massive Capacity For Sustained Attention

In 2015, the Internet blew up with a shocking new statistic: "humans have an 8-second attention span. Less than that of a goldfish! And it's getting...

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3 min read

Scientists Read My Brain To Teach Me About The Power Of Storytelling

I want to tell you about the last time I cried.

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8 min read

How Much Does Reading Level Matter?

Some time ago, a friend and I were talking about becoming better writers by looking at the “reading levels” of our work. Scholars have formulas for...

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