FROM INNOVATION KEYNOTE SPEAKER SHANE SNOW:
THINKING DIFFERENTLY
How hackers and innovators solve problems in extraordinary ways.
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KEYNOTE DESCRIPTION
No one ever changed the world by thinking the same.

"Smartcuts is one of the best business books of the decade."
–Adam Grant, bestselling author of Give And Take
Innovation is about creating best practices, not following them.
What if we've been solving problems wrong all along?
We're faced with challenges every day, each one an opportunity for creativity, growth, and improvement. However, most groups can't help but fall into existing habits and groupthink when they set out to tackle problems together. Outdated best practices and counterintuitive human behavior hold us back—and we usually don’t even realize it.
But if we continue to solve problems with the same playbook, we will keep getting the same outcomes.
We have to break this cycle. In this keynote, Shane will help your audience do exactly that.
Based on years of human behavior research and his instant classic best-selling book Smartcuts, Shane provides the framework for how to train ourselves to think differently.
With proven strategies for effective ideation, and tactics that spur—even trick!—groups into being more innovative and creative, this keynote provides the perfect mix of inspiration and practical takeaways. Shane will show the audience how to use lateral thinking when faced with a challenge and to start thinking like the change makers they are capable of being.
Audiences
This keynote benefits teams and leader who are:
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Looking to get out of their comfort zone—or out of old habits.
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Striving to solve problems more intelligently and efficiently.
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Excited to increase creative solutions and an innovative culture.
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Aiming to replace groupthink with productive debates.
Outcomes
Your audience will walk away from this session...
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Ready to use lateral thinking to tackle hard problems.
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Inspired to think creatively and consider problems from new angles.
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With confidence to speak up and take ownership of ideas.
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Knowing how to depersonalize ideas and ensure sound decision making.
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With a proven framework for conducting effective and productive brainstorming sessions.
Formats
This topic has been shown to be particularly effective for:
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Innovation programs
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Leadership meetings
- Strategy kick-offs
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Sales offsites
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All-hands & internal events
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R&D meetings
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Association conferences
"Fascinating. Engaging. Challenging. Shane is an authentic and innovative thinker who inspired our leaders to view solutions from a different vantage point."
-CHIEF HR OFFICER, ENERGY COMPANY
Original Research
Shane dissected over 100 scientific studies (and ran 2 of his own) in the making of his bestselling book Smartcuts, which is an adventure through history on how hackers and innovators think differently.
Deep Personal Experience
A founder of multiple groundbreaking technology companies (Contently, SHOWRUNNER) and founding advisor to several others (Substack, Narratively), Shane has been applying the principles he writes about for over a decade.
Learn about Shane's experience »
Success Stories
From helping Nike and Meta stave off product growth plateaus, to helping major financial institutions adapt to remote work and AI, Shane's innovation expertise has literally changed the world.
5 Reasons to Book Shane Snow as Your Next
Innovation Keynote Speaker:
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#5
Inspiration + Actionability

#4
An Innovative Approach

#3
A Blast To Work With

#2
Customized To Each Unique Audience

#1
A Renowned Storyteller
More Keynote Topics
Shane customizes every keynote to each audience's specific needs. Here are his core topics, based on his bestselling books: