THE STORYTELLING EDGE
The Science Of Stories That Move Us To Action
a decade of original research
Over 50 scientific studies dissected
and A journey into the human brain
to unearth the hidden science of stories that move humans to action
"A journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."
preview the storytelling edge keynote
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Who is The Storytelling Edge for?
- Teams that are setting out to promote to and persuade importance audiences
- Organizations seeking to transform the narrative around their products or services
- Leaders aiming to get people on board with important change
- Salespeople working to connect with customers in a human-to-human way
What will you walk away with?
- Skills and strategies for telling stories that people remember
- Tools for using stories to grab attention and make people care
- A proven framework for using storytelling to motivate behavior change
- A new set of skills for presentations, persuasion, and human-to-human communication
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When and where is The Stortyelling Edge particularly effective?
- Sales and marketing trainings and kickoffs
- All-hands and internal team events
- Leadership and strategy meetings
- Custom events (ask Shane's team!)
the storytelling edge reviews
"Shane and Joe understand the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries."
–Scott Belsky, CRO of Adobe
"You will be infinitely better prepared to tell your own brand's story. Promise!"
–Rebecca Lieb, Analyst & Author
"Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better."
–Ann Hynek, VP of Global Marketing at Morgan Stanley
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"
–Jay Baer, Author of Hug Your Haters