SMARTCUTS
The Breakthrough Power Of Lateral Thinking

Smartcuts: How Hackers, Innovators, and Icons Use Lateral Thinking To Change The Game
“The definition of insanity is doing the same thing and expecting things to change.”
“Best practices go out of date the second something changes.”
“No one ever changed the world by thinking the same.”
Pick your favorite flavor of this quote, and the most successful innovators in history have proven it—in business, in science, in art, in technology. We make breakthroughs by thinking differently.
And yet it’s human nature to keep thinking the way we think. Most businesses plateau in time. Even smart people get stuck in their ways.
Some people, on the other hand, manage to use “lateral thinking” to continually break out of the box, change the game, and often, change the world.
That’s what Shane Snow’s bestselling book Smartcuts is about. An instant classic, Smartcuts has been translated into dozens of languages and been cited by world leaders, CEOs of global banks, NBA coaches, and thought leaders from Jay Shetty to the Director of the CDC, for forever changing the way they think and work.
A polymathic combination of investigative journalist, entrepreneur, film and Broadway producer, and science researcher, Shane Snow has been described as a “master storyteller and change agent.” With Smartcuts, he reveals how “lateral thinking” can help you to think differently, too.
In his Smartcuts keynotes, Shane Snow reveals:
How "lateral thinking" works, and how you can use it to solve problems smarter
How the world's fastest-climbing companies and innovators avoid the plateau
How to think from "first principles" in order to take advantage of new tech & ideas
How to harness rapid feedback, radical simplicity, 10x thinking and more!
A journalistic adventure, with
Over 100 scientific studies dissected
and A journey through history
to unearth the hidden attributes of the world's great innovators
“Worth its weight in 10 airport business books, in part because Snow is such a clear, beautiful writer who does not succumb to aphorism and business gobbledygook.”
preview Shane Snow's smartcuts & Lateral Thinking keynotes
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Who is Smartcuts for?
- Organizations striving to think differently and solve problems more efficiently
- Leaders seeking to increase creative solutions and an innovative culture.
- Teams looking to get out of their comfort zone and level up
- Companies aiming to disrupt rather than be disrupted

What will you walk away with?
- Skills and strategies for using "lateral thinking" to approach problems in new ways
- Inspiration and techniques to come up with more creative ideas
- Tools and habits for accelerating success
- A framework for breaking out of the box to think differently
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When and where is Smartcuts particularly effective?
- Innovation programs & new initiative kickoffs
- All-hands and internal team events
- Association and customer conferences
- Custom events
Smartcuts reviews
“As fascinating as it is fun, Smartcuts is an engaging journey through the types of lateral thinking and creative strategies that so often underlie success.”
–Maria Konnikova, The New Yorker
“Smartcuts is surprising and awesome. It’s Malcolm Gladwell meets Tim Ferriss. Part Good to Great, part McGuyver, this is a book every 21st century entrepreneur should read.”
–Scott Gerber, founder of YEC
“[Smartcuts] is a manifesto for success for those who do not want to toil away unnoticed.”
–The Financial Times
“Smartcuts solves a major mystery, illuminating how visionaries and pioneers find faster ways to achieve their goals. With spellbinding stories and relevant research, Shane Snow has delivered one of the most entertaining and thought-provoking books of the year.”
–Adam Grant, author of Give & Take
“Shane is living proof that Smartcuts work. He hacked his way into Fast Company, Wired and Ad Age, built a multi-million dollar startup by age 30, and now he’s written his first of what I’m sure will be many excellent books. Follow this guy!”
–Ryan Holiday, author of Ego Is The Enemy










