FROM STORYTELLING KEYNOTE SPEAKER SHANE SNOW:

The Storytelling Edge

Winning hearts and changing minds through the power and science of story.

 

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SHANE'S PERSPECTIVE

Celebrated for uncovering modern day skills required to succeed in a business world that's changing faster than ever, Shane Snow is LinkedIn's #1 storytelling course instructor in the world and a pioneer of the modern "brand storytelling" industry.

An award-winning journalist, bestselling author, and business builder, Shane Snow helps leaders and teams unlock their true potential to win hearts and minds through science-backed storytelling strategies.

His Storytelling Edge keynote and training series is based on his bestselling business book The Storytelling Edge.

More about Shane's storytelling perspective »
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STORYTELLING KEYNOTE SPEAKER

TOPIC DESCRIPTION

Humans are programmed for connection, and stories are the tools to get us there. That's why great stories move us to action; they change our minds; they make us care; they build relationships. Understanding how stories work, and the best way to tell them, is one of the most influential skill sets we can master in business and relationship-building.

A veteran journalist (Wired, GQ, New Yorker) and founder of an award winning content marketing company that pioneered the brand storytelling industry, bestselling author Shane Snow is one of the world’s most renowned experts on the art and science of telling a good story.

The Global #1 instructor on LinkedIn on the topic of storytelling, Shane pulls examples from his years of experience and compelling original research to teach audiences not only how to master the elements of effective storytelling, but how they can harness the power of story to create connection, be more persuasive, and build stronger, more loyal teams.

With this completely customizable keynote, Shane will indoctrinate the audience with the powerful art of storytelling and teach them to utilize it to supercharge sales, build brand relationships, create connections, and drive change as leaders. Ensuring the audience walks away with the unique ability to tell stories that stick, Shane will provide the framework and skills audiences need to expertly apply storytelling the moment they walk out the door.
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Key Takeaways

The audience will walk away from this session having learned how to:

  • Build trust, inspire change, and make stronger connections within teams.

  • Use efficient messaging to resolve concerns, close deals, and build content faster.

  • Use relationship-building tactics to create brand loyalty and lasting impressions.

  • Implement voice, tone, and content to create campaigns that attract your desired audience. 

  • Persuade people to change their minds or take action when it's hard.

Audience

The Storytelling Edge benefits leaders, marketers, & sales teams who are:

  • Looking to build relationships and create lasting impressions.

  • Striving to attract their target audience.

  • Desiring to portray a message effectively, persuasively, and efficiently. 

  • Excited to engage prospects, resolve concerns, and close customers.

  • Needing to build loyalty through interactions.

  • Aiming to improve presentation and public speaking skills.

Formats

The Storytelling Edge is most effective in the following formats:

  • Leadership meetings

  • Strategy kick-offs

  • Sales kick-offs

  • Marketing meetings

  • Internal company events

  • Association conferences

CASE STUDY:

 

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When the makers of the groundbreaking weight-loss drugs Wegovy and Ozempic were struggling to get doctors and insurers to take their solutions seriously, they turned to Shane Snow to train their sales and marketing teams on how to use storytelling to get the medical industry to pay attention, remember, and buy into the life-altering long term promise of these products. As a result of these teams' subsequent storytelling efforts, today the medical industry's perception of these drugs couldn't be more positive—and their impact on millions of people's lives can hardly be overstated.

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CASE STUDY

 

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When the government of New Zealand gathered businesses leaders from its country—brands like Allbirds and Zuru—for an economic development summit, they hired Shane Snow to deliver a keynote on storytelling, teaching the CEOs at this meeting of minds how to supercharge their companies and the way they build their brands through the power of story. The keynote was so useful to their audience that the New Zealand department of Economic Development brings Shane in regularly for offsites or virtual sessions with New Zealand businesses.

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"Shane instantly captured and swiftly opened up the minds of our employees... an ENORMOUS breath of fresh air."

Tracelink, global kickoff event

 
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"Shane was phenomenal. The wisdom he shared and the engaging way he shared it made an indelible impression."

COO, Telios

STORYTELLING KEYNOTE VIDEOS

Watch Shane In Action

Shane's keynotes combine entertaining performance with real-world credibility and actionability.

 
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No one ever changed the world by doing more of the same.

The work you do matters. Shane Snow will help you take it to the next level.

 

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Rave Reviews From Shane's Clients

Keynotes - Offsites - Kickoffs - User Conferences - Leadership Workshops

Absolutely loved the keynote. You've given us a new vocabulary, new ideas, and a framework for challenging ourselves to tackle a different way of working and interacting. Stay tuned--we have work to do.
merck
Executive Vice President
Shane instantly captured and swiftly opened up the minds of our employees at our global kickoff conference. He checked all of the boxes: charismatic, insightful, humorous, inspirational and an ENORMOUS breath of fresh air!
tracelink
Fantastic! Shane's focus on adapting the content to connect with our business was critical and helped land key messages. Our audience was immediately hooked and shared phenomenal feedback.
Verizon
CMO
He was amazing! Our attendees LOVED him. One attendee said he changed her life, if that tells you how well he did. And he was a delight to work with which makes my job even better!
NAFCU
His keynote was nothing short of a smashing success and as one attendee put it “this is the best one hour I’ve spent for goal setting and quality improvement.
skillsoft_0
Sr. Manager, Leadership Content
"Shane was phenomenal. The wisdom that he shared and the engaging way in which he shared it made an indelible impression on me and on all who attended."
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COO
Shane was as engaging and interesting as I had hoped. People are still talking about his keynote and are excited to start exercising those “lateral” brain muscles in our work.
NBC+Universal
VP of Product
 

Explore Shane's Books

And transform the way you think and work.