FROM KEYNOTE SPEAKER SHANE SNOW:
THE STORYTELLING EDGE
Winning hearts and changing minds through the science of story.
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STORYTELLING KEYNOTE DESCRIPTION
Unlock the power of story.

"Shane Snow's writing and storytelling is phenomenal."
–Tom Rath, bestselling author of Strengths Finder 2.0
Great stories build relationships and make people care.
Humans are programmed for connection, and stories are the tools to get us there. That's why great stories move us to action; they change our minds; they make us care; they build relationships. Understanding how stories work, and the best way to tell them, is one of the most influential skill sets we can master in business and relationship-building.
A veteran journalist (Wired, GQ, New Yorker) and founder of an award winning content marketing company that pioneered the brand storytelling industry, bestselling author Shane Snow is one of the world’s most renowned experts on the art and science of telling a good story.
The Global #1 instructor on LinkedIn on the topic of storytelling, Shane pulls examples from his years of experience and compelling original research to teach audiences not only how to master the elements of effective storytelling, but how they can harness the power of story to create connection, be more persuasive, and build stronger, more loyal teams.
With this completely customizable keynote, Shane will indoctrinate the audience with the powerful art of storytelling and teach them to utilize it to supercharge sales, build brand relationships, create connections, and drive change as leaders. Ensuring the audience walks away with the unique ability to tell stories that stick, Shane will provide the framework and skills audiences need to expertly apply storytelling the moment they walk out the door.
Audiences
This keynote benefits leaders, marketers, and sales teams who are:
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Looking to build relationships and create lasting impressions.
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Striving to attract their target audience.
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Desiring to portray a message effectively, persuasively, and efficiently.
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Excited to engage prospects, resolve concerns, and close customers.
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Needing to build loyalty through interactions.
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Aiming to improve presentation and public speaking skills.
Outcomes
Your audience will walk away having learned to:
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Build trust, inspire change, and make stronger connections within teams.
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Use efficient messaging to resolve concerns, close deals, and build content faster.
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Use relationship-building tactics to create brand loyalty and lasting impressions.
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Implement voice, tone, and content to create campaigns that attract your desired audience.
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Persuade people to change their minds or take action when it's hard.
Formats
This topic has been shown to be particularly effective for:
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Conference kick-offs
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Leadership meetings
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Sales offsites
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All-hands & internal events
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Marketing meetings
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Client events
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Association conferences
"I wouldn't have wanted anyone else up there."
-CLIENT EXPERIENCE MANAGER, OPOWER
Original Research
Shane has been conducting novel scientific studies on the science of storytelling for over a decade. His bestselling book The Storytelling Edge (co-authored with Joe Lazer) is the tip of the iceberg!
Deep Personal Experience
A Tony Award-winning producer, Shane Snow has written 3 business books, a novel, and 3 streaming TV series. Storytelling isn't just his professional expertise; it's his favorite pastime.
Learn about Shane's experience »
Success Stories
From helping Wegovy and Ozempic bring their stories to the market, to helping New Zealand's government bring local companies global, Shane's storytelling expertise has literally changed the world.
5 Reasons to Book Shane Snow as Your Next
Storytelling Keynote Speaker:
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#5
Inspiration + Actionability

#4
An Innovative Approach

#3
A Blast To Work With

#2
Customized To Each Unique Audience

#1
A Renowned Storyteller
More Keynote Topics
Shane customizes every keynote to each audience's specific needs. Here are his core topics, based on his bestselling books: