THE STORYTELLING EDGE
The Science Of Stories That Move Us To Action
The Storytelling Edge: The Science-Backed Secrets Of Moving Humans Through Story?
In an era where artificial intelligence can do more of our work than ever, the ability to connect with human beings is ever more valuable. And while people have been using storytelling to connect, inspire, and motivate each other since we crawled out of caves, Shane Snow is the preeminent journalist to show the business world the science of when and why storytelling works.
As a correspondent for WIRED magazine and co-author of the now-classic bestseller The Storytelling Edge, Shane has been strapping neurosensors to test subjects, translating the work of neurobiologists, and getting his own brain zapped with electricity while watching TV for the sake of understanding the science of storytelling—before it was cool.
He’s since used what he’s learned to produce films that change minds about people’s differences, TV shows that teach kids and parents media literacy, and Tony Award-winning Broadway musicals about misfits and outcasts—and to teach leaders around the world how to use storytelling to change the hearts and minds of the people they want to impact.
In his Storytelling Edge keynotes, Shane Snow teaches:
How leaders and sales teams can use storytelling to build relationships and inspire people to action
How to use science-backed storytelling techniques to make presentations and pitches more memorable
How to weave storytelling into every fiber of a business, from product to marketing to leadership
How to use storytelling to truly stand out in an era of instant answers and AI sameness
a decade of original research
Over 50 scientific studies dissected
and A journey into the human brain
to unearth the hidden science of stories that move humans to action
"A journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."
preview the storytelling edge keynote
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Who is The Storytelling Edge for?
- Teams that are setting out to promote to and persuade importance audiences
- Organizations seeking to transform the narrative around their products or services
- Leaders aiming to get people on board with important change
- Salespeople working to connect with customers in a human-to-human way
What will you walk away with?
- Skills and strategies for telling stories that people remember
- Tools for using stories to grab attention and make people care
- A proven framework for using storytelling to motivate behavior change
- A new set of skills for presentations, persuasion, and human-to-human communication
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When and where is The Stortyelling Edge particularly effective?
- Sales and marketing trainings and kickoffs
- All-hands and internal team events
- Leadership and strategy meetings
- Custom events (ask Shane's team!)
the storytelling edge reviews
"Shane and Joe understand the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries."
–Scott Belsky, CRO of Adobe
"You will be infinitely better prepared to tell your own brand's story. Promise!"
–Rebecca Lieb, Analyst & Author
"Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better."
–Ann Hynek, VP of Global Marketing at Morgan Stanley
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"
–Jay Baer, Author of Hug Your Haters